Two Shows. One Legacy.

Two markets. Two distinct audiences. One global Arnold platform. Explore Columbus and Birmingham, then build the partnership around the market your brand wants to reach.

160K+

Combined attendees

20K+

Athletes

$2.6M+

Prize money

Columbus, Ohio

March 4–7, 2027

Enter USA Show

100K+ attendees 450+ brands 350K sq ft expo 2.4B impressions 100K+ attendees 450+ brands 350K sq ft expo 2.4B impressions 100K+ attendees 450+ brands 350K sq ft expo 2.4B impressions 100K+ attendees 450+ brands 350K sq ft expo 2.4B impressions 100K+ attendees 450+ brands 350K sq ft expo 2.4B impressions 100K+ attendees 450+ brands 350K sq ft expo 2.4B impressions

Birmingham NEC

March 19–21, 2027

Enter UK Show

60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money 60K+ attendees 5K+ athletes $705K prize money

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The Reach

Social reach and audience intelligence.

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Livestream

The official global broadcast partnership platform.

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Arnold at the Arch

The downtown Columbus activation.

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Pumping Iron 50

The golden anniversary of the film that changed fitness.

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PRISM

The ranking engine of professional bodybuilding.

Explore the Portfolio

Two Shows. One Legacy.

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The Reach

Livestream

Arnold at the Arch

Pumping Iron 50

PRISM

Explore Our Portfolio